This is the contents page of mixmag. the design style is simple with a main image covering the majority of the page. This page breaks conventions by using a unique text font for the page number and also for the title "contents". But it does create a unique style, and gives the magazine individuality for breaking standards.

There is information about the free CD that comes with the magazine at the bottom. This is a mini article at the bottom, but it works with the contents page as the CD only needs a little explanation, the best thing to do with a CD is listen to it, and this is what it is advising.

There is also a image of calvin harris in the right top corner. These two examples show a link between cover, article and contents page. This is something I intend to replicate in my magazine.

This contents page will influence the design of my contents page, as it is the same genre of magazine.

The double page spread in mix mag conforms to the colour scheme found on the front cover. The use of yellow, white and black is an attempt to try and make it look "hazardous". The main title of the article is "We were all so off our trees it was doomed." this is an attempt to make the article have an element of excitement and unknowing. The article uses quite taboo language to give it a hard edge, and discuss the downfall of rave music.

The text on the left has highlighted areas, this is to simplify the message behind the whole article. It is an attempt to sell a new book. There will be some information on the topic (on the right), but the main reason the magazine is printing this article is to sell the magazine.

The photograph used is showing an image of people dancing or "raving", this is to reflect the content in the magazine.

This is the front cover to mixmag. This is a dance magazine that i intend to get inspiration from.

The colour scheme on this magazine is very dynamic and eye catching. The use of red is unnecessary in the text since the background is so vivid with use of oranges and reds.

There are plenty of buzzwords used on the magazine, such as "blew up" and "Budget" and "Plus" to name a few. These, like most magazines, try and promote the magazine and try to express that there is alot of content in it.

The anchorage of the magazine is "Calvin Harris". This is the biggest text on the page apart from the title, and is used to inform the reader of the most important content of the magazine. They have split his name into two colours. This is to keep in style with the inhouse colour scheme for this edition.

I Think that the target age for this magazine is 18+ as the contents of the magazine includes hints for where to go clubbing, and also the style of music is for an age of people who aren't into indy music.

The contents page for the magazine mojo is very clean and professional, conforming to it's in house style. The information displayed is very clear and concise and this makes it easy for the reader to know where to go inside the magazine. The magazine uses a birds eye shot of someone from the specials. This is another long time running popular band. By using a single image of someone it makes it look professional and the colour red used brings attention to him.

The fonts used are clear and simple fonts. this is used in line with the magazines ethos of being clear and professional. The busy look wouldn't work for the magazine so they have steered clear of that. There are no promotional features on the contents page of the magazine, again probably to keep in with it's house style. The magazine logo is at the top of the page, and takes up about a 1/6th of the page, and is fairly dominant. This is probably used for the non-dedicated readers, so that it sticks in their head what the name of the magazine is, so they would buy it again if they liked it.

The double page magazine spread from Mojo magazine is about the band "kiss". They are a very popular long time running band. This is in line with what the magazine style is. This reflects the target audience of over 25's. The double spread gives the impression of a clean, professional look giving respect to kiss. The interview dominates the majority of the page, which a collage of images about the band. The language used in the article gives the impression of a polite and relaxed conversation. The magazine is clearly wanting to have a more intimate discussion with the band members to find out about who they are, rather than alot of focus on their music. It is clear that the magazine is being written for an audience who already follow kiss.

The colour used is black and white. This is probably used to retain the professional look of the magazine, and to have the articles easy to read, and could possibly be being used to reflect the face paint that kiss are famous for. The article is ultimately being made for the reader and by using a polite, relaxed type of conversation it maintains the aura of comfort when reading it.

The pictures are a reflection of the story of kiss through the ages. This reflects the type of magazine that mojo is. Discussing the bands history, and where they are going now.

The magazine double page spread i have analysed conforms to the front cover, and the style that mojo is trying to portray.

The magazine i am analysing is the Mojo magazine. It is a rock magazine based on successful, long time going bands, as the front cover shows, like Pink Floyd and U2. The issues that are going to be up for discussion are either going to be current events that bands are going to be facing or retrospective discussion on their past problems in music.
I see that Mojo is probably aimed towards a target audience of 25+. The music that they talk about is from an older generation and therefore a following of the bands talked about are required.
The main appeal for the front cover is roger waters on the magazine. The main selling point for this months magazine will be the interview with roger waters. Using a straight medium portrait shot of him is very definitive and to the point. He is looking at "you" and the magazine building a relationship with the reader by doing this. By looking straight at the reader it implies that the magazine wants you specifically to read about roger waters.
The anchorage text says "Pink Floyd! Exclusive interview! Why does the wall still haunt roger waters?"
This question is used to entice the reader to go on further to find out why the album haunts roger waters. It implies about the artist that he has troubles about his past concerning music and he is willing to discuss them in this magazine.
There are plenty of buzzwords used on the front cover of mojo, like "triumph!", "ultimate", "steroids!", "inside story!" and "exclusive". These are used to exemplify the importance of the articles in the magazine.
The buzzwords are used inside the puffs to make them more attractive to the reader. Everyone wants to get something that is value to their money and making the magazine look like it has alot of stuff in it makes people want to buy it. Using puffs with buzzwords in makes it not only look like there is a lot of material in the magazine, but it is of high quality and is exciting.

There aren't many colours used on the front cover of mojo magazine. This is to make it look more professional and target an older audience, rather than it looking too busy like something like NME. using red, white, grey and black are timeless successful colour schemes to attract the audience and remain professional and not boring. black white and grey are used to make the colour scheme look professional whilst the red makes it stand out and gives it the look of importance. Red is a commonly used colour because it stands out so significantly against other colours.
The fonts used are simple but effective. They are clean, professional looking fonts so that it is clear to read from a distance and not overwhelming to the reader, which makes it more attractive to buy.
The magazine Mojo uses a very successful front cover to try and attract its target audience. I shall be using this front cover as an influence to the design of my own.