Monday, 9 November 2009

The magazine i am analysing is the Mojo magazine. It is a rock magazine based on successful, long time going bands, as the front cover shows, like Pink Floyd and U2. The issues that are going to be up for discussion are either going to be current events that bands are going to be facing or retrospective discussion on their past problems in music.
I see that Mojo is probably aimed towards a target audience of 25+. The music that they talk about is from an older generation and therefore a following of the bands talked about are required.
The main appeal for the front cover is roger waters on the magazine. The main selling point for this months magazine will be the interview with roger waters. Using a straight medium portrait shot of him is very definitive and to the point. He is looking at "you" and the magazine building a relationship with the reader by doing this. By looking straight at the reader it implies that the magazine wants you specifically to read about roger waters.
The anchorage text says "Pink Floyd! Exclusive interview! Why does the wall still haunt roger waters?"
This question is used to entice the reader to go on further to find out why the album haunts roger waters. It implies about the artist that he has troubles about his past concerning music and he is willing to discuss them in this magazine.
There are plenty of buzzwords used on the front cover of mojo, like "triumph!", "ultimate", "steroids!", "inside story!" and "exclusive". These are used to exemplify the importance of the articles in the magazine.
The buzzwords are used inside the puffs to make them more attractive to the reader. Everyone wants to get something that is value to their money and making the magazine look like it has alot of stuff in it makes people want to buy it. Using puffs with buzzwords in makes it not only look like there is a lot of material in the magazine, but it is of high quality and is exciting.

There aren't many colours used on the front cover of mojo magazine. This is to make it look more professional and target an older audience, rather than it looking too busy like something like NME. using red, white, grey and black are timeless successful colour schemes to attract the audience and remain professional and not boring. black white and grey are used to make the colour scheme look professional whilst the red makes it stand out and gives it the look of importance. Red is a commonly used colour because it stands out so significantly against other colours.
The fonts used are simple but effective. They are clean, professional looking fonts so that it is clear to read from a distance and not overwhelming to the reader, which makes it more attractive to buy.
The magazine Mojo uses a very successful front cover to try and attract its target audience. I shall be using this front cover as an influence to the design of my own.

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